So let's move on to 3.0, which is Tik Tok testing strategy and how we're going to launch our ads. So this is where it gets a lot more in depth. Feel free to take notes. I highly recommend you do, especially if you're struggling with following along, you can always refer back and watch it again. So this is the basic CBO testing strategy I recommend you initially test your ads with and the ad creatives that you do make. This is an OG strat that works great to this day. I use it on a ton of stores and it's great to test initial products and creatives. Again, this is just a solid strat for testing, especially right off the rip and you can kind of branch off to different variations of it once you get kind of going. So the basic factors and the key changes when you're making the ad is you want CBO turned on which is campaign budget optimization. You also want to make sure you're running your campaign with the conversion goal and a $50 or $100 daily budget or anywhere in between. You cannot go lower than $50 and you shouldn't really go higher than 100 unless you are really greedy for seeing sales. Sometimes it'll inflate your metrics just a tad and just charge you a bit more because you're kind of a little bit more aggressively spending, especially on a new account. I recommend $50 or $100 daily budget starting off on that initial test and ensure that your TikTok Pixels connected properly. Regarding targeting, keep it broad. Unless it's a niche specific product, you know, if it's related to dogs, if it's related to maybe make up, if it's related to fishing, that's when you can toss in an interest or two with targeting expansion on. But if it's a super broad product that you think like one out of every two or three people on TikTok could buy, I wouldn't bother with interest because Tik Tok does do pretty well with broad their Pixel and overall targeting is just like pretty good because watch the rate is a big thing on TikTok. So their algorithm is heavily biased on how long a user is watching through your videos, and therefore it's using the data of like a user's FYP to say, this person always watches fitness videos. They're going to be interested in fitness products and TikToks Pixel will pretty quickly kind of get onto that and their algorithm will target your ads pretty well. So don't be afraid to go super broad but if you are going to use interest, keep it minimal and use targeting expansion on for your audience only. Now for the ad settings, pretty simple, three to five ad videos, bare minimum three guys bare, bare minimum three and five at most. I'd say you want to make sure when you're doing some initial testing too, you haven't ran any of these five videos yet. If you have, the CBO and ACO will be kind of messing with it. Also mention it as it's not on the slide, but if you don't have ACO on, which is automated creative optimization, you want to turn it on. It's in the Ad group settings right at the top and you're going to want to turn this on and then turn off comments. Those are two things that I didn't mention here that must be done. And back to the three to five ad videos. ACO is going to pretty much test all these different videos against each other and it's going to pretty much only use the best ones, but if you have run one of them prior, ACO will already have data on that one video and will likely favorite and won't really apply that much budget to the other ones. It's super important when you're initially doing this test and anytime you're using ACO ever with TikTok Ads, you understand that it's going to favor the videos that have performed well in the past. If you're launching new creatives into it, you want to make sure that all of them are new and you don't have one or two that are old and already favored that. TikTok Nose converts the same thing with text combinations, guys. Just three to five text combinations. Feel free to refer to your competitors for ideas on that as well. Now regarding the CTA or Call to action, just shop now and you want to let this campaign run for three days minimum. Don't do anything or touch anything for three days. Once you set up the nine ad groups, which we'll get into in just a second. And then lastly, for the product link that you use, make sure you're sending traffic directly to the product page. Last thing I mentioned guys, right when you build it up, the second you click confirm it, build your campaign. You have one campaign, one ad group. It probably chucked in a ton of ads because your ads are using ACO. So I wouldn't bother looking at the ads tab of your dashboard just on your Ad groups tab. I recommend that you go and take the ad group and duplicate it nine times to a total of ten ad groups in the campaign. They're all going to be identical and all share that CBO's daily budget of 50 or 100 a day, whatever you set it to, so don't worry about it spending more money. All this does pretty much is make ten ad groups all compete with each other to perform better. It's just something I've done pretty much from when I started TikTok Ads and something I recommend you do and that's pretty much the basic CBO testing strategy. I know it's a lot to take in, so feel free to go over it again. And I'll also include after the whole TikTok Ads 101, a live build out of this three, one basic CBO testing. So make sure you tune into that live build out after the section if you are confused. Now, understanding your data, this is a big one, pretty much helping you make accurate predictions and decisions based on where your ads are doing good and bad. Three days and you're going to look at your ad campaign and there are going to be different situations which we're going to get into, but pretty much we're going to explain how, like CPC, CPM, CTR, CPA. The only metrics that really matter CPA is iffy, which I'll get into are used to make a decision on day three based on a few examples of common, like good and bad situations I'm going to give you with this guy is pretty much it's. Using your metrics to pivot, you're going to have maybe a good situation. For instance, you're getting a ton of sales, you're super profitable or have a bad situation, you haven't gotten any sales, or you're somewhere in between. Maybe you broke even. You just made one order. You got an order on the first day, but nothing on day two or three, anything like that. This is going to allow you to make pivots based on these metrics. So the first thing that you got to understand is almost no products are profitable on day one. It's pretty rare. You're almost always going to have to make changes, especially as a beginner. So understand it's totally fine if your product doesn't do well on the first $10 1st, 2030 $50 and spend it's normal. You're a beginner, you're going to make mistakes. It's part of it. Now, the reason we're going to go into your metrics is because this will tell you if it's an ads problem, if it might be a targeting problem, or if it might be a site problem. So the first thing is I'll just explain the different metrics. So CPC is cost per click click to your website. CPM is cost per milli, which is pretty much just means cost per 1000 impressions. CTR is your click through rate, right? What percent of people who see the ad go ahead and click and go to your website? And CPA is cost per acquisition. The acquisition in this case is a conversion on your website. CPA is one take with a grain of salt because it doesn't always track perfectly. CPC as well, you guys might notice you get 1000 clicks to your site on the Ads Manager. Your website might only track 700 sessions. It's because people sometimes click on TikTok ads and the site doesn't load quick enough, or maybe they accidentally clicked it. No matter the case, they don't end up making it to the site. So again, those two metrics take with a grain of salt, but the CPM is one that I want to mention. Now, having a higher low CPM isn't necessarily singularly a good or bad thing, but it's important to understand when your CPM should be higher and when it should be lower. So for the most part, the more broad your audience is, the more people who could potentially see your ad, the lower your CPM will be. If you're targeting the whole entire planet, your CPM will be probably fifty cents to a dollar if I had to predict it. Although most accounts can't target the whole planet. But if you go and target a place like South America, Colombia, Brazil, I've tested running ads there, you're going to get CPMs of if you go and target Florida and New York, you're going to get a CPM of $3. The reason is, is because the people in Florida, New York are just being advertised to so much more. So a lot of advertisers are competing to advertise there. So you have to pay more to get your ad shown to them. That's pretty much the best way to explain CPM. And then all the other metrics pretty much are reliant on that. So based on your CPM, and then how many clicks you get is going to be your cost per click. Your CTR based on how many clicks you got and your CPM, which is pretty much your total cost to an extent, you're paying TikTok for impressions, which is reliant on that CPM metric is going to be your CTR. So if you get 1000 clicks and you have got 10,000 impressions, that's a 10% CTR, which is really good. You should expect to get between a zero 5% and a 2% CTR zero five being like, okay, this ad is pretty bad, and a 2% being like, okay, this ad is pretty good. The price pretty good. The main metrics I want you guys to look at when you're testing are CTR, which is pretty much just going to show you which are your best ads. And then also CPC which will give you a rough metric on like kind of how the product can do. Again, none of these metrics can like solely be used, but they are indicators. If you see a super CPM, you most likely hire two niche down at targeting. You're targeting way too many things. Your audience isn't big enough. If you see a CTR issue, your CTR is zero two 3%. It's likely that your ads just really are not good. And then lastly, if your CPC, CPM, CTR are all pretty low, you're getting cost per clicks. I'd say a good range is like twenty five cents to eighty cents. Your CPM's between like two and $5. Your CTRs, that zero five to 2%. You're looking pretty good. And the last metric CPA, how many sales you getting from these visitors. So this one will vary. And the reason I say CPM is kind of sketchy analytic is because TikTok doesn't always track sales perfectly. They're tracking as buggy as every ad platforms are after iOS 14. But what I will tell you is that it doesn't matter too much because you're initially testing on a site with no other marketing. So any sale you get in your shopify you know is from this campaign. So I would just use your shopify as your analytics with this and see how many orders you got. 12345. No matter the amount you got, see how much you spent and compare that to how many orders you got, which will get you your CPA. You spent $100 and got four orders. You have a $25 CPA. And this metric is good because if the Cpcbm and CTR are good, the last step that might not be good is your website. And this is why it's important to understand your data. Sometimes it isn't the ads and then sometimes it is the ads. So your ads might be perfect, but if your site is lacking, you got to go and work on your site, improve the site, maybe. Again, competitive research is huge with that, finding competitors, modeling ideas off of them. But that's pretty much the section in regards to understanding data, guys, I hope that was a good way of explaining it and you learned a lot. Now, lastly, when it comes to running TikTok ads, this is the cost cap strategy for those on a tight budget and want a more efficient way to spend on TikTok ads. But it does have its issues and guys, I'm not going to bullshit you. This is a decently confusing concept, but we'll get into it first. Cost cap is in the ad group settings. When creating a campaign, it's all the way at the bottom of the ad group settings and it's pretty much telling TikTok what your ideal bid is for your campaign goal, which in most cases is a conversion. So how much are you looking to pay per conversion? And a bid's actual definition is pretty much just an auction for ad space, right? You're paying and you're kind of bidding for the right to put your ad in front of a user screen. And then from there, TikTok's thinking, okay, he wants to pay $15 for a purchase. We can bid X amount per impression. And then from there, TikTok will try to bid really efficiently in order to get your ad placed and only kind of the cheaper options, especially if you have a lower bid. Now, on the other hand, if you have a higher bid, what you're doing is telling TikTok, just show me everywhere I'm out bidding everyone. They're just going to show you at a time. Spend your budget quickly. And this is like less efficient. So it's always important to underestimate your bid. I like to tell people, whatever your ideal purchases, if your product is $20 and you are selling it for 40, you're trying to get sales for maybe like $750, $10. Make your bid $10 to start. You can always go up, but if you go too high and you start too high, you're probably going to screw yourself because it's going to overspend. So again, take the strategy of the grain of salt, but by using cost cap and typing a manual bidding number, your ads won't spend unless the bid is high enough so you can edit it lower or higher. Again, I always recommend you start lower because you can move up as it will overspend or under spend based on kind of what your bid is, it's not going to perfectly get if you put a $10 manual bid, it's not going to get you sales for $10. That's how it works. But it's just kind of like telling tik tok what you'd like and then it's going to be the same factor of like hopefully the ads perform well, but with doing manual bidding, you're going to have a high efficiency of spend. But it's good to know that cost of that optimal bid and kind of what that perfect number is to have it at where it spends perfectly, not too much and not too little is going to always be changing. So on a weekend, for instance, it'll always go up, weekdays it will go down, nighttimes it will go up. So it definitely is a more manual thing you got to do. You got to be involved constantly editing your bid post launch. And I do recommend for that initial test the 3.1 that we just talked about. But I wanted to throw this in there for any of you guys who want to get a bit more advanced. Reborn is pretty much over. But I do want to mention guys, that all of this that you're learning in my sessions here and any other section that you watch in this course, it's super important to understand that you've got to go off and kind of do things on your own, test out your own variations of strategy. Again, I've said it before and I'll say it again, the top 1% of people did what the 99% did. It make sure you're thinking outside of the box and taking your own path here and there. But lastly, 30 over and I'll see you in 4.0. It's time to scale.
